3D Creative developed an interior Wayfinding signage system specifically for the BNZ new buildings, Quay Park and Queen St in Auckland and Harbour Quays in Wellington. The system was required include several types of sign following a single theme, which was common through all three buildings – establishing a ‘campus’ feel within the internal BNZ organization.
The system generally included BNZ Logo/ Brand at the entrance, Lobby Directory signage, Room names/ identifiers, Meeting room identifiers/ numbers, Symbols for common facilities, Individual Floor directory boards, Zone/ work area identifiers, Workstation staff names.
Due to the extent of signage, 3D Creative implemented the strategic approach to scheduling and identifying individual signs through the approval and production process.
The materiality, colour coding and brand values were all considered along with appropriate physical detailing and placement within the interior. Additional ‘branding’ of the interior was developed, integrating DNA graphic elements with the Jasmax designed interior features.
3D Creative utilises Wellington’s wealth of artists, multimedia and interactive developers, modelmakers and display fabricators, mountmakers and installers, lighting and theatre specialists, all of whom are leaders in the industry.