3D Creative was selected by Dept of Conservation to develop and deliver the external interpretation elements in 7 roadside sites as well as at Cape Reinga itself.
Working with local iwi, landscape architects and project managers. 3D Creative researched and interpreted the cultural, ecological and historical material to define and establish the content and context of the signage.
To celebrate the uniqueness of this place and respect the history and harshness of the environment, 3D Creative developed signage with a ‘raw', solid quality, reflecting and connecting with the environment rather than representing it.
The ‘signs' have an aged appearance - suggesting they have long been a part of this landscape. This integrity of the ‘signage' is captured by the solid materials, like found objects in the landscape, have survived the elements in this isolated environment. These signs should also meet the demands and challenges of vandalism in this remote location.
A family of sign types was developed, representing the different facets of features and history of the area. Large shaped solid timber and slabs of stone with carved, etched and inlaid images and text, combining with man made materials such as thick laser-cut rusting steel will form the basis of the interpretation trail.